Episode 21: Marketing Your Business Requires a Personal Touch

I know you’ve heard me say a million times that if you don’t nail your messaging FIRST, you’re throwing money into the wind when it comes to your marketing budget. It’s so true…and I see this happen ALL. THE. TIME.

When it comes to your messaging, you must know who you’re talking to, the pain they’re experiencing, and the emotion and personality needs attached to solving that problem.

In this week’s podcast, we are going to talk about the four main personality “buckets” of the DiSC profile: (D)Dominant;
(i)Influencer;
(S)Steady-Relator;
(C)Conscientious….

AND I’m giving you the exact words and phrases to use so you can message your product or service to each type. This is rich content you can use in your marketing TODAY.

Click HERE to grab the FREE mini-course, Mastering Your Messaging with DiSC.

Click HERE to listen to Money Making Marketing Show podcast episode #16 for a deeper dive on how to connect with people who will buy from you on repeat. We talk about the demographics, psychographics and the personality characteristics of your perfect client and how to meaningfully connect with them.

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IG - @heather_lisle