Episode 12: Growing a Community = Cash in the Bank with Dana Malstaff

No matter what type of business you own, building community is critical to your success. If you’re a professional services provider and have participated in traditional face-to-face encounters (i.e., Chamber events, coffee meeting, networking at the country club, etc) but struggled developing a community in the digital space during the pandemic, you’ll learn so much from my guest, Dana Malstaff, CEO & Founder of Boss Mom. Staying in front of and keeping your audience and potential clients engaged in the digital space is critical for growth. Sure, we are all getting back to normal and having those in-person meetings again (thank goodness!), but one thing is true: the world is leveraging digital assets now more than ever. One of those digital tools that Dana has mastered is developing community online. Dana Malstaff is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. With over 20k students in various courses and a 30k+ strong community and with over 10 years of experience in content creation, marketing, sales, community building, and business strategy, Dana grew the Boss Mom brand into a six-figure business in less than a year. Her Boss Mom Movement is all about losing the guilt when it comes to raising babies and businesses at the same time, and believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families. You can learn more about Dana on Instagram @danamalstaff or visit her website at https://boss-mom.com.