Don’t Jump to the Marketing Without Starting with Messaging First

Starting from the beginning is always the best place to start. I have found that in my past professional life and with my clients - when it comes to marketing your business, you want to get the website done and a logo package created and sign up with the luxury magazine to show you’re legit ASAP. I did that. I’ll raise my hand there. I’ve had clients who do that too because they felt they needed to show to the world that they mean business with a $10k website, $5k logo design, and $20k ad package. The problem with all of this is that if you’re not super clear on your messaging and specifically WHO you’re messaging to…ya’ll, you’re wasting a crapload of money and time…and you’ll wind up feeling frustrated, overwhelmed and broke quickly. I’ve already revised my website - like major overhauls - 3 times in a little over 2 years. Two things you need to consider BEFORE you start working on marketing materials: WHO is your perfect client? Demographics and psychographics WHAT does your perfect client need to hear from you? Really stop to think before you send that email or post on social media, “What does she or he need to hear from me today? What can I share that will make their life easier today?” See the difference? If you’re just posting about your product or service and not sharing information that would be helpful - you’ll lose each and every time. Check out my website for more information at www.heatherlisle.com. Don't forget to follow me on IG @heather_lisle